Raisa Belluyan
Executive Operations & Marketing Strategist · COO · CMO
I work at the intersection of three disciplines most companies treat as separate: operations, marketing, and AI automation. When they are wired together intentionally, growth stops being a quarterly scramble and starts behaving like infrastructure — predictable, observable, and engineered to scale.
Sixteen-plus years as a C-level operator for DTC, B2B-services and cross-border e-commerce companies — running P&L, teams of up to 25+, and expansion across the US, EU, MENA, CIS and APAC. Currently COO & CMO at Spectrum Media Lab, a growth, RevOps and AI-automation studio. Fully remote, US / EU / MENA time zones.
- Marketing without operational rigor produces motion, not momentum.
- AI compounds the value of clean systems — and exposes the weakness of broken ones.
- Compounding growth comes from removing friction, not adding tactics.
- The best go-to-market is an operating model your team can actually run.
- 16+
- Years operating
- 60+
- Client projects
- 9-fig
- Pipeline impact
Four disciplines, one operating system.
Operations
Designing operating models, RevOps stacks, and process architecture that scale without adding headcount.
Marketing Strategy
Positioning, GTM systems, and lifecycle programs aligned to revenue — not vanity metrics.
AI Automation
Embedding AI into real workflows — content engines, qualification, ops — with measurable ROI.
Team Leadership
Building senior, cross-functional teams that ship, iterate, and own outcomes end to end.
Some of the numbers behind the articles.
- Took a multi-country DTC brand to net profit: cost per sale $14 → $5.50 and average order value $19 → $34 in 90 days.
- Delivered 60+ client engagements with multi-X revenue growth; 0% core-team turnover over six years.
- Architected CRM and lifecycle automation (HubSpot, n8n, LLM agents) that cut manual operations overhead by an estimated 40–60%.
- Launched a brand into China from zero — partners, channels, localized funnel. Conceptualized and produced the First National Credentialing Summit.
Questions or a story worth writing about? belluyanraisa@gmail.com · LinkedIn