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Raisa Belluyan

Chief Operating Officer · Chief Marketing Officer · AI Automation Leader

Revenue & Operations Architect | GTM Strategy | AI-Driven Business Automation

belluyanraisa@gmail.comFully Remote · Global (US / EU / MENA time zones)

Executive Summary

C-level operator with 16+ years building and scaling revenue, marketing, and operations functions for DTC, B2B services, and cross-border e-commerce companies. Specialize in turning fragmented organizations into AI-enabled growth engines — owning everything from GTM strategy and full-funnel performance to RevOps architecture, CRM automation, and LLM-powered internal workflows. Equally fluent in board-room strategy and hands-on systems design; have led P&L, multidisciplinary teams of up to 25+, and international expansion across the US, EU, MENA, CIS, and APAC. Data-informed, automation-first, and accountable to revenue.

Selected Impact

  • Took a multi-country DTC brand to net profit; CPS $14 → $5.50 and AOV $19 → $34 in 90 days.
  • Delivered 60+ client engagements with multi-X revenue growth; 0% core-team turnover over 6 years.
  • Architected CRM & lifecycle automation that cut manual ops overhead by an estimated 40–60%.
  • Launched market entry into China from zero — partners, channels, and localized funnel.
  • Built evergreen SEO + content engine compounding organic traffic month over month.
  • Conceptualized and produced the First National Credentialing Summit — category-defining event.

Professional Experience

Chief Operating Officer & Chief Marketing Officer

Jan 2022 – Present

Spectrum Media Lab

Remote · United States
  • Lead a growth, RevOps, and AI-automation studio serving founders and operators scaling DTC and B2B brands across the US, EU, and MENA.
  • Set vision, P&L, and service model; productized engagements across fractional CMO/COO, RevOps build-outs, and AI workflow design (HubSpot, Salesforce, Make, n8n, OpenAI, Claude).
  • Lead long-term embedded engagements as fractional Head of Marketing / CMO — owning end-to-end marketing P&L and GTM for established service institutions, driving brand modernization and double-digit growth across every digital channel.
  • Architected automated CRM, scoring, and lifecycle workflows (HubSpot + n8n + LLM agents) that materially improved lead conversion efficiency and eliminated manual handoffs between marketing, sales, and operations.
  • Launched flagship anniversary and category-defining campaigns — webinar series, full digital redesigns, and the First National Credentialing Summit — positioning clients as category authorities.
  • Built evergreen SEO + thought-leadership engines that compound organic visibility and pipeline month over month for client portfolios.
  • Personally run senior client engagements — diagnostics, GTM redesign, automation roadmaps, and executive coaching for founders and leadership teams.

Chief Marketing Officer & Chief Product Officer

Nov 2021 – Dec 2025

GAMMA · Urbano Cardinale

Remote · HQ Los Angeles, CA
  • Owned the full revenue stack — marketing, sales, logistics, and marketplace operations — across the US, Canada, Europe, Russia, and CIS.
  • Designed and shipped end-to-end automation for reporting, KPI analytics, attribution, and logistics, eliminating recurring manual work and shrinking weekly reporting from days to hours.
  • Led the strategy that took the company to net profit; reduced CPS from $14 → $5.50 and grew AOV from $19 → $34 within 90 days.
  • Launched market entry into China from zero — partner network, marketplaces, channels, and localized creative.
  • Built and led a direct team of 8, multiple cross-functional project teams, and a network of agencies and contractors across performance, creative, and ops.
  • Built the product roadmap and pricing architecture alongside marketing — aligning packaging, positioning, and unit economics into a single growth thesis.

Chief Executive Officer & Chief Marketing Officer

Aug 2015 – Nov 2021

Get Group

Dubai, UAE
  • Founded and ran a marketing & operations consultancy serving 60+ client projects across MENA, Europe, and CIS — delivering multi-X revenue growth for clients across DTC, B2B services, real estate, and education.
  • Owned business strategy, financial modeling, budgeting, and the operational team (finance, legal, HR, accounting); set hiring bar and operating cadence.
  • Led the marketing practice end-to-end — strategy, brand, automation, funnel design, and executive advisory for client CEOs and founders.
  • Built systems and culture that produced zero turnover in the core leadership team over 6+ years.

Senior Marketing Specialist

Jan 2015 – Aug 2015

Anuloid Games

Armenia
  • Ran competitor and market research to generate product and growth hypotheses for mobile titles.
  • Defined target audiences and built acquisition strategies tied to performance metrics and retention analytics.

Project Manager

Nov 2013 – Dec 2014

IP Marketing

Armenia
  • Owned full client project lifecycle — from sales to delivery and outcome control.
  • Built promotion strategies including budgeting, targeting, email, and chat ops; managed SMM, SEO, and display contractors.

Senior Internet Marketing Specialist

Jan 2013 – Oct 2013

Hertz

Armenia
  • Built and executed integrated digital strategy across SMM, SEO, email, and display advertising.
References available upon request.